Brand
Everything you need to represent Veteran.org correctly. Download what you need — no permission required for editorial and partner use.
Logo
The wordmark is the primary logo. The .org is always sage — that contrast is the mark, so keep it.
Mark
For square and small placements where the full wordmark would be illegible — app icons, favicons, profile photos.
Social avatars
The square avatars above are sized for profile photos on Facebook, X, LinkedIn and Instagram. They are laid out so nothing important is lost when a platform crops them to a circle. Upload at 1080×1080 and let the platform downscale — there is also a512×512 if a smaller file is required.
Circle crop, at 96px, 48px and 32px.
Colour
Typeface
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
- Family
- Lexend Deca
- Wordmark
- 700, uppercase, −0.01em tracking
- Body
- 400–500
- Licence
- SIL Open Font License — free to use
Available from Google Fonts, or download the variable woff2 used on this site.
Social card
PNG · 1200×630 ↓ — the preview image used when veteran.org is shared.
Using it well
- Do keep the .org in sage — it is the signature.
- Do give the logo clear space of at least the height of the V on every side.
- Do place the wordmark on forest or bone.
- Don't recolour, outline, rotate or add effects to the logo.
- Don't stretch it — scale proportionally.
- Don't set the wordmark on a busy photo without a scrim behind it.